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5 workflows every startup should automate first

Sarah Kim

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6 min read

Abstract 3D cubes

Start where the friction is loudest

Most teams overthink their first automation. The trick is not to automate everything — it is to automate the handful of repetitive, high-volume tasks that quietly drain hours every week. Onboarding, status updates, and approvals are almost always at the top of that list.

The five to start with

Customer onboarding, lead routing, internal approvals, recurring reports, and incident alerts. Each one is predictable, rule-based, and touches multiple tools — exactly the conditions where automation compounds. Wire them up once and your team reclaims its focus for the work that actually needs a human.

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